ALEX BARRETT DESIGN
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​"Memphis | Soul of the South"—City Branding

The following logo and promotional materials were created as a proposed brand identity for the city of Memphis, TN. The emblem represents the city's regal spot in the pantheon of American music. It also hearkens back to a time when the relevance of the city was being cemented into the history books via it's role in the Civil Rights Movement.
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